We where engaged to help NSW Health tackle the challenge of rising obesity rates in New South Wales, where 59% of adults are overweight or obese. There was the NSW Health's Get Healthy scheme, but it was being underutilize. Our approach centered around creating compelling testimonial content films featuring real-life participants. These authentic stories showcased the program's impact, driving engagement and relatability. The result? A significant boost in program participation, with over 100,000 NSW residents now actively engaged in the program since its inception.