Badger is a strategic creative director who collaborates with brands to solve communication, design, and business challenges. His expertise spans brand positioning, communication strategy, and creative execution across all mediums. Offering top agency skill without the layers, Badger helps brands refine their voice, develop strategies, and bring concepts to life—all with a focus on efficiency and effectiveness.
The Tale of the Human Badger
Ever wondered what happens when your surname becomes your identity? Well, pull up a chair, and let me tell you about being a Badger – and no, not the black and white stripy kind that rummages through bins at night.
From the tender age of five, my surname has been my calling card. "Badger" stuck to me like honey to fur, and before long, my first name "Chris" became more of a formal accessory than a daily necessity. It's funny how these things evolve – my parents spent ages choosing the perfect first name, only for the universe to say, "Nah, mate, you're just Badger."
The situation reached peak confusion when someone once requested "Chris and Badger" attend a meeting, not realizing they were summoning the same person twice. Picture the scene: everyone waiting for this mysterious duo to show up, only for one slightly amused individual to walk through the door. "I'm both of them," I had to explain, watching their faces process this information like a loading screen on Windows 95.
But the crown jewel in this naming saga came when a senior creative I worked with decided that regular "Badger" wasn't quite enough. Thus, "Human Badger" was born – because apparently, some clarification was needed. I suppose it helps distinguish me from my woodland cousins, though I can't say I've ever had to compete with them for creative projects.
They say if it ain't broke, don't fix it. And being known simply as "Badger" (or "Human Badger" if we're being fancy) rather than Chris Badger has worked out pretty well so far.
Specialisations
Branding
I help develop compelling brand identities that endure and resonate. My branding solutions encompass the overall design style including logo, colour palette, typography, and brand voice. It starts by understand your brands values and vision to help shape a cohesive strategy and set you apart in the marketplace. From startups to established businesses, the goal is to help make a lasting impression and build brand loyalty.
Communications and Advertising
My goal is to elevate your brand's voice through strategic communications and impactful advertising—no matter where you're starting from. Whether you're working with a modest budget or ready for major campaigns, have an existing website that needs fine-tuning or are starting fresh, or simply need to stand out in a crowded market, I'll help develop creative solutions that work for you. Taking a media neutral approach, I uncover the most persuasive campaign strategies to engage and resonate with your audience using the right media channels. From film and print to digital and multimedia, I'll help you communicate your value proposition effectively to drive meaningful engagement, always working within your means to achieve maximum impact.
Creative Business Solutions
I thrive on transforming challenges into opportunities through innovative and brand-centric solutions. My approach begins with a deep dive into the unique business problem, followed by creative ideation that goes beyond conventional thinking. By viewing problems through a creative lens the results produce a more distinctive, tailor-made solution that captivate audiences, drives engagement, and sets brands apart. These solutions not only address specific issues but also can create more memorable brand interactions.