Revitalising an Aussie Icon.

Kellogg's Nutri-Grain faced a challenge: evolving consumer expectations had left the brand behind. Our solution? Reposition Nutri-Grain from a mere breakfast cereal to an engaging experience platform for teens.

We created a contemporary brand icon and developed inspiring content around the philosophy that everyone can be "Unstoppable." This strategy extended Nutri-Grain's presence beyond the breakfast table and into teens' daily lives.

The result: an impressive 18.8% turnaround in baseline sales, reversing a decade-long decline and reconnecting the brand with a new generation.