In the vast expanses of Western Australia, it's easy to feel isolated when your car breaks down. The landscape stretches endlessly, and help can seem impossibly far away. But appearances can be deceiving. Even in the most remote locations, RAC’s roadside assistance is closer than you think, ensuring that help is never as far away as it feels. The print campaign needed to remind drivers that the "it won't happen to me" mindset was not going to save them but the RAC could.