Craft Meets Craft. Whisky's Perfect Pairing:

We had the challenge of elevating Fever-Tree's premium Dry Ginger Ale in a local market where the mixer choice was often an afterthought. Our strategic deep dive exposed there was a 'whisky and dry wisdom gap'. To help educate drinkers we needed to highlight how pairing carefully aged spirits with subpar mixers was akin to building a gourmet sandwich on budget bread. We engaged whisky enthusiasts with a film showcasing the craftsmanship behind both premium whisky and Fever-Tree's mixer, drawing parallels between the meticulous processes. The content featured respected whisky producers and experts with a goal of encouraged drinkers to give their premium whisky the mixer companion it deserves.