Saving the environment one load at a time.

In a country where 60% of homes rely on tumble dryers, we saw an opportunity to have a significant environmental impact. By encouraging just one load of line-drying per week, we could cut 330,000 tons of CO2 annually. Enter 'Peggy' - our innovative smart clothes peg that takes the guesswork out of outdoor drying. Unlike standard weather apps that update every 12 hours, Peggy can provide real-time, localised weather data right from your backyard. By combining national weather information with Peggy's instant readings, we created a user-friendly system that accurately predicts ideal drying conditions and even warns users of changes 30 minutes in advance. Peggy isn't just a peg; it's a simple yet powerful tool in the fight against unnecessary energy consumption, packaged in a familiar, everyday object.