In a world overflowing with gin options, we created Mixopedia - a digital solution to the age-old question: "Which tonic pairs best with this gin?" This innovative app transforms the overwhelming gin aisle into an exciting journey of discovery. By simply scanning a gin bottle with their smartphone, shoppers receive instant, personalized Fever-Tree tonic pairings, tailored to the specific Dan Murphy's store they're in.

Mixopedia goes beyond Fever-Tree's traditional pairing wheel, offering a dynamic, AI-powered experience that keeps pace with the ever-expanding gin market. The results? Engaged customers spending an average of 3.5 minutes interacting with the app, leading to increased sales and valuable market insights.

This clever fusion of technology and mixology doesn't just solve a problem - it turns gin shopping into an interactive adventure, cementing Fever-Tree's position as the ultimate authority in premium mixers.