Kellogg's found itself at a crossroads as younger consumers drifted away from traditional cereals and their traditional method of advertising television, had lost its impact. Recognising the need for innovation, we embarked on a digital transformation of its marketing strategy for it’s core products. By collaborating with creative YouTube personalities like Zach King, known for his magical illusions, and Simone Giertz, the self-proclaimed "Queen of Shitty Robots," Kellogg's brought its breakfast cereals into the digital age. These influencers were challenged to reimagine breakfast in their unique styles, creating engaging, shareable content that resonated with a younger audience on their preferred platforms. This bold approach paid off, reversing the downward trend in sales for Kellogg's classic products. A new generation rediscovered the appeal of Corn Flakes and Rice Bubbles, breathing fresh life into these iconic cereals and reconnecting the brand with younger consumers through innovative, digital-first marketing strategies.