In a market dominated by chemical solutions, Yates saw an opportunity to revolutionize weed control with their new glyphosate-free product. But how do you break into a field where habits are as deeply rooted as the weeds themselves?

Enter McThistle, our mischievous weed ringleader. This animated antagonist became the face of garden invasion, transforming the mundane task of weed killing into an engaging, ongoing battle. Our strategy? To plant Yates firmly in gardeners' minds before the first weed dared to sprout.

With the rallying cry "Stop weeds from invading your space!", we turned weed control from a forgotten chore into a playful, proactive mission. McThistle's antics not only made Yates memorable but also highlighted the constant threat of weeds, positioning Yates as the go-to defender of garden spaces.

This creative approach didn't just introduce a new product; it cultivated a fresh perspective on weed control, making Yates the hero in every gardener's personal weed war.